You are a writer and have started a blog to increase your public visibility and maintain a landing page for your books. Here are some basic tips. Again, I learned these by trial and error and at some point in the past have messed up on all of these points.

1) Put your name near the top of your post and also at the bottom. The reason is to remind the reader who you are. I participate in numerous blog hops and blog shares where I must quickly read, comment, and share a multitude of posts, as others are doing my post. Since time is money, we do this as fast as possible. Time is wasted when I get into the middle of a post, realize I’ve forgotten which author I’m reading, scroll to the top or bottom to see who the author is, and still have trouble finding the author’s name.

For the top, my name is in the banner of my blog and also usually in the title of the post. For the bottom, I use a signature at the end of the post: Cheers & Happy Writing! Flossie Benton Rogers, Conjuring the Magic with Paranormal Fantasy Romance.

2) Make your font large enough and visible enough to see but not gigantic enough that it looks amateurish. Readers dislike having to squint to see a post. Yes, usually CTRL+ will enlarge the print, but why put grey print on a white background in the first place? Why use 10 point font? Think of the reader. Think of your mobile readers too. If your blog allows optimization for mobile, use that function.

3) Use pictures to add interest to your blog posts—either photos you take yourself, public domain photos, or photos for which you purchase the correct license. Depending on your blogging platform, there may be an app that can safely serve up pictures for your blog that are in public domain or can be used with annotation. Never use pictures of questionable copyright, including those from Facebook or Pinterest.

4) To have people find your blog post, choose simple keywords and tags that readers may search for. Put one or more of these searchable words in the title.

5) Consider the reader. Create quality content that others will find interesting. We writers are sometimes so energized to express ourselves that we forget consideration of the reader. What does your reader want to know? What can you provide your reader that others can’t or what subject matter can you put your own unique twist on? Make sure to mention one of your books in a post when it fits the topic. When planning your overall subject matter and blog categories, think of the subjects you know about and/or have a passion for. For example, mythology is my passion, and so one of my weekly categories is Mythic Monday. Another passion of mine is history and vintage life, and I use a Vintage Friday category. What can you share with readers? Believe me, you have something special to offer.

6) Share your blog posts on your social media sites. This seems ultra basic, but I’ve seen bloggers who post a gem, get a good response from readers, and then expect readers to come searching through author names, blog names, and locations to find the next post. There are a few bloggers I’ll actually go searching for, but what about readers who don’t know you? What about readers who would like to read your posts but have forgotten where they saw you or what your blog’s name is? Give them a chance to see that you’re out and about and have something exciting going on.

 7) Be generous. Visit, comment, and share other author blogs. Give more than you get. Include your URL in the post. People will begin to do the same for you.

Flossie Benton Rogers
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Flossie Benton Rogers

Founding Member at SSRA
Flossie Benton Rogers is a former teacher and library director. She began writing fairy tales at an early age and is grateful for the opportunity to again pursue her passion for mythology by writing about fairies, goddesses, demons, and other magical beings. A fifth generation Floridian, Flossie enjoys spending time with family and seeing new places. She is always on the lookout for romantic, adventurous story ideas to share with readers.

Flossie can be found online at:
Flossie Benton Rogers
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